p5(d) linking audio to visuals and applying audio effects

p5(d) linking audio to visuals and applying audio effects

Meaning In this posting I will be explain how i linked the audio files to the visuals this edits  will have a positive impact on the music video these edits will fit the video and its theme

Purpose-the purpose of linking the audio to the visual is so that my audio will hopefully highlight the whole meaning of the footage that you can look smart at home and in the city without having to change.

The audio matches the visual as it has a high tempo which nicely matches the high tempo of the city and when it goes home the tempo reduces nicely to match its surroundings.

After making the text, I then had to add them into the editing timeline and put them into the appropriate scene. I then matched the text with the audio levels. The main parts of text seen in the film is "winter works?' which is always matched to the individual drum beat, this was vital to make the whole film flow and have an impact on the audience. The use of text and logos can be seen matched to the sound levels (below). The timing of each individual piece of text had to be altered in order to fit in with the music. Therefore some remained on screen for longer than others, depending on the background music. I decided to do this to keep the reader engaged throughout by various things occurring on screen at different times, rather than text being placed in random areas during the film.

p5(c) applying visuals effects and transitions

p5(c) applying visuals effects and transitions 

Meaning-This displays the effects and how i added them to the video

Purpose-It is important to add the effects to my video so that it creates a professional advert  and follows the theme of the company. 

Time Remapping
in some scenes I needed fill the scene for specific period of time in order for the film to flow an maintain a professional look. The shot below is used as a filler clips at the start of the film, as one of the short sharp cuts but The problem I faced was the film seemed to slow down and clunky as the audio did not match the visual so I increased the speed from 100% to 238%, enhancing the speed by over 100% . This sped up the flow of the change and maintains the speed and matches the audio.

Superimposition 
Superimposition of Clips in order to create an engaging, high quality final production I used tis technique to present the ralph lauren logo during the clip. This process meant sourcing the ralph lauren logo, removing it's background on photoshop, then bringing it into Adobe Premiere Pro to superimpose on screen in front of the rush. the item was imported to the editing software, I simply had to place it on the editing timeline in the correct position, and then rescale to preference in order to make customers watching the advertisement to be aware of the product's brand etc.

p5(b) producing and reviewing an off line edit

p5(b) producing and reviewing an off line edit 

the meaning of this post is to show how i created my first draft of the video then it reviewed the first edit 

p5(a) Logging rushes and creating edit decisions list

p5(a) Logging rushes and creating edit decisions list

meaning-This posting is where i will be displaying how i logged the rushes and created editing decisions  

purpose-logging rush is very important as it allows me to rename things as it will also allow me to find them and edit them more easily

Post-Production Editing

The post production process is the most intricate and challenging part of film-making in many cases. Using Adobe Premiere Pro CS5, I proceeded to develop a captivating and enticing final production in which uniquely advertised ralph lauren products. To do this, I included a range of visual editing techniques.

Logging Rushes / Creating Edit Decision List
Logging rushes is a important section before editing as it makes sourcing specific rushes easier and allows you to pick the appropriate shots. I transferred all shots from the camera using the card reader, then continued to create a new 'winter works?' folder to put the shots in. This allowed me to I could then organise all clips for editing and create an EDL

p4(d) following production processes

Following Production Processes P3 (d)
Meaning-In this posting I will be displaying and explaining how I followed correct production processes.
Purpose-The purpose of this is to help me plan and see if i have achieved a professional advert and it also allows to evaluate weather i would do anything different next time.

Camera Settings
I put the Canon 7D in manual when filming in London as because it had a diverse range of areas which means lighting was varied in every location thus meaning alterations needed to be made to the camera. The manual setting meant i could change settings which contributed to the footage, most commonly i changed the ISO which alters the cameras sensitivity to light and also i changed the aperture a lot helping me create the desired look in all the footage . In addition to this the camera captures footage in 1080p HD allowing me to create a  professional look this is important when creating a high standard advertisement

Lenses

The Cannon and Sigma lenses allowed me to capture high quality footage both offering different perspectives to my location allowing me to create a more captivating advert that keeps audience engaged throughout. capturing shots with a number of lenses means I could pick between what I felt looked more appropriate for the final advert, and what would entertain the audience the most.

Film Diary

Filming began in london, in which I began filming a time-lapse shot of my protagonist changing clothes . This was planned in the montage stage of pre-production storyboards. We walked down stairs. There were many locations in which were perfect for the advertisement, enabling me to capture olly getting changed in diffrent locations in the house

we then went to london  Southbank, and we took this opportunity to commence with filming. The views gave a great background for olly to walk past, showing The London Eye, Big Ben and The Houses of Parliament. The majority of 'winter works?' consists of match or continuity editing to keep consistency and to present the footage as one long walk. Additionally I filmed another time-lapse of the London Eye and boats passing.

After the previous shot, I asked olly to walk up the stairs to the train station, originally planning to film another match on action of him getting on the train. However shortly after we went down to film it and the station area was closed.

Next we walked along London's gurhking building and came across the the entrance. which  allowed us to use this as a brilliant backdrop for my tilt shot . The surrounding areas proved to be even better for filming, and the trees gave a nice perspective to the shots.

I had planned to film in the skatepark, however I felt just outside looked nicer and was more appropriate for the production. I used the Sigma Wide Angle 10-20mm Lens and the Canon 18-15mm to capture a variety of footage from this location, meaning we spent slightly more time in this area to assure sufficient high quality footage was taken.

risk assessment 

p4(c) following safe working practices

p4(c) following safe working practices 
Whilst filming in London, there was a vast range of hazards that could have possibly taken place throughout the day, therefore it was essential that I took great care at all times, completing every shot safely and efficiently, avoiding risks and hazards at all costs. In order to follow safe working practise, firstly I completed a Recce, in which I gathered information about local areas I was filming in, and familiarised myself with the surroundings. Additionally, I kept organised with the filming and kept out of the general public's way, and carefully placed equipment close to myself at all times, avoiding risk of loss or stolen items.


Below shows a clip from the final production. It is clear that the running surface is wet from rain throughout the day. This was another drawback when filming, as the rain was not suitable to run in on most occasions, and therefore when the rain had stopped it left a more slippery surface for running, meaning myself and the actress had to be extremely careful whilst filming these scenes, as well as wearing appropriate footwear (trainers) to reduce risk of slipping or falling.
The risk during the day of filming

The risk Matrix

The above enabled me to identify and understand more general risks of the film shoot, and furthermore come up with solutions that would help prevent these from occurring. Both the risk assessment and these general risks had to be considered throughout the day of filming, reducing the likeliness of accidents, damage to equipment or injury. Helping me operate with safe working practise.

The reduced risk of the following incidents contributed to the productive and efficient day of filming:

Trailing Cables - This is always a risk when working with technology. Being aware of this risk and acting accordingly meant nobody was injured or hurt whilst filming in an area where cables were laying around. The use of tape and cable protectors kept all wires organised and safe.

Electrical Fire/Shock - Fortunately, the majority of footage use din the final edit was filmed outside and in the city, rather than in a studio. This meant there was a very minimal chance of an electrical fire or electric shock. However at points where plugs were needed I ensured I used modern extension leads that have low risk of causing fire due to overwhelming with plugs.

Broken Camera Equipment - This was one of the largest risks throughout the film shoot. Especially as I had a large quantity of equipment, whilst directing an actress alone. As a consequence of this I had to be extremely aware of all equipment and where it was placed for the duration of the shoot, ensuring that there was very little risk of damage through carelessness. It was not left lying around or visible to public when not in use, and I was in control of the camera and tripod at the appropriate times, meaning no equipment was damaged or broken.



Risks





Cars on the road - A large risk involved with filming in the city of London is the vast number of drivers and commuters that pass through the streets. As the film takes places in various boroughs and locations within the city, it involved traveling along streets and additionally filming (and running) through along the pavements next to roads. In this case, there was always a risk of a car crash or situation in which could not be prevented by myself or the actress. As this hazard was out of our control, we ensure we stayed aware throughout the day and did not put ourselves in danger through being irresponsible. We avoided busy streets and abided by general traffic and crossing rules, e.g waiting for red light and a signal to cross.


Loss of Equipment / Stolen Equipment - The use of expensive filming equipment involves a risk of damage, loss or the equipment being stolen. In order to avoid this risk I must be fully aware of surroundings at all time, keeping equipment close by and simply not forgetting to pick it up. Additionally the equipment can get damaged. On the day of filming it began to rain heavily for an hour, but in order to get shots completed we continued. Rather than leave equipment unprotected, all lenses and charging equipment were stored in a Canon carry bag, protected by a larger plastic bag in order to keep it safe and dry, and the camera body when filming was covered by an umbrella attached to a tripod or in some cases, myself holding it in one hand. This ensured all equipment was protected from getting water damage.


Finally, throughout the day the equipment was either being operated, or kept close by and discreetly packaged, in order to reduce the risk of thieves being tempted to steal any of the equipment. I did not leave lenses or the camera on show when they were not needed.


Setting Up of Tripod / Equipment - When operating filming gear, there will always be a risk of falling or tripping. For example, if a tripod is incorrectly set up and one leg is shorter than the others, it may fall and be damaged, or injure myself, actress or a member of the public. In order to avoid this risk I assured all equipment was set up correctly and efficiently every time, and also avoiding busy streets in which may increase the risk of someone tripping or colliding with myself or camera gear, as well as the actress running.


Filming - In some cases when filming, members of the public ma acknowledge that you have by coincidence filmed them as they walked along the street, in most cases unintentionally. However some members of the public may be unhappy with being filmed and demand the clip is deleted, or become violent due to the fact they have been filmed. Although this risk is very rare and unlikely, it is still best to try and avoid filming individuals who have no involvement with the film, unless you are filming large crowds where this goes unnoticed. If anyone is unhappy with themselves being caught on camera, simply agree to stop filming and allow them to carry on with their day.

P4(b) following shooting script/storyboard

Following script/storyboard P3 (b)

Storyboarding helped develop ideas and add further narrative to the storyline, which had previously been scripted. After filming the music video in accordance to the storyboard, I looked over footage and began developing the final product. I did captured additional footage in which was originally a contingency, however after looking over, I felt a lot of this was appropriate to produce an even better media product, especially for an advertisement. The initial storyline was then altered to deliver this more captivating film.

The actual product

As you can see from my examples I was able to produce an advert which told a story but still kept the 

product as the heart and soul of the production this was done by carefully planning when the product would be used an this is important because you don't want to over use the product other wise it distract from the advert but you also don't want the advert to have no pro cut so the viewer docent actually know what is being advertised 

Planning the shot list would provide me with step-by-step instructions on what I would be filming, in a particular order. These plans kept me organised which ensured advert would be of high quality due thorough planning and organisation. Evidently improving the cinematography and narrative of the final product.


The recce was again a vital part of my production. Visiting locations and ensuring they are appropriate for the advert was crucial before actually proceeding with the filming. This is because failing to plan the specific locations could lead to poor footage due to disorganisation, as I could arrive at locations and find out it is unsuitable to film, thus having to relocate and jeopardise the quality of my final production. As well as this, it helped instigate initial thoughts on the shots I would be taking, allowing me to plan camera angles, lighting and what footage would look good in different locations.

Production Schedule

The devised production schedule was an exceptionally helpful tool in which I used throughout the day. After concluding that the initial concept idea would be changed, I no longer needed to film shots 1, 2, 6 and 7 in the morning, and therefore myself and the actress set out for London by train at 9:45, arriving to commence filming at 11:35. . Keeping to the schedule was reasonably simple and there was little disturbance, however it did begin to rain at around 1pm, so we stopped for lunch and let the rain pass by. After this, we commenced filming in at London's Southbank, and from then on worked in accordance to my original schedule, as well as filming additional scenes which will now be used in the final edit. As our return trip was not arranged until 5:00pm, Olly and I had spare time due to completing all essentials in the schedule, and therefore we to develop new ideas and get them filmed.


Script
The script was another beneficial tool during my film shoot. Throughout my day of filming I ensured the script was close by to ensure I was following all the criteria.

P4(a) setting up equipment

purpose meaning-here is all the equipment I used during my production and why i used it it will also explain how i set up the equipment and also how i used it effectively to create a shot theses shots will be displayed on 

the right he equipment will include a

•  tripod
• camera lens
• camera

this is important because if i don't set up my equipment correct then i might not create a professional film because my footage will be unusable and also the equipment might not be safe such as if i don't clip the tripod leg it might fall over damaging the equipment 

Canon Carry Case

The carry case used during my shoot was vital as it kept my camera and equipment safe. Additionally It allowed me to store all lenses nesaccarv for the filming session and keep all equipment together. As well as being durable it was  waterproof avoiding any potential water damage to the equipment.

Canon 18-55mm Lens

The EF-S 18-55mm f/3.5-5.6 is used for general-purpose standard zooms. using the four-stop Image Stabiliser it allows for great performance in low-light conditions.

• Lightweight, compact design
• Wide-angle to short telephoto range
• Four-stop Image Stabilizer
• Aspherical lens elements for control over distortion
• 0.25m close-focusing distance
• Super Spectra coatings
• Circular aperture diaphragm
• High-speed AF

The 18-55mm lens was used in many locations throughout the film shoot. because of the range of 18-55, it allowed me to frame every shot specifically allowing me achieve higher quality footage. The lens allows me to be precise in every shot filmed. E.G the POV shot above was altered to show a more natural 'human' perspective of a bus in the big city Other lenses could have been too cropped  the 18-55mm lens allowed me capture this look