P4(b) following shooting script/storyboard

Following script/storyboard P3 (b)

Storyboarding helped develop ideas and add further narrative to the storyline, which had previously been scripted. After filming the music video in accordance to the storyboard, I looked over footage and began developing the final product. I did captured additional footage in which was originally a contingency, however after looking over, I felt a lot of this was appropriate to produce an even better media product, especially for an advertisement. The initial storyline was then altered to deliver this more captivating film.

The actual product

As you can see from my examples I was able to produce an advert which told a story but still kept the 

product as the heart and soul of the production this was done by carefully planning when the product would be used an this is important because you don't want to over use the product other wise it distract from the advert but you also don't want the advert to have no pro cut so the viewer docent actually know what is being advertised 

Planning the shot list would provide me with step-by-step instructions on what I would be filming, in a particular order. These plans kept me organised which ensured advert would be of high quality due thorough planning and organisation. Evidently improving the cinematography and narrative of the final product.


The recce was again a vital part of my production. Visiting locations and ensuring they are appropriate for the advert was crucial before actually proceeding with the filming. This is because failing to plan the specific locations could lead to poor footage due to disorganisation, as I could arrive at locations and find out it is unsuitable to film, thus having to relocate and jeopardise the quality of my final production. As well as this, it helped instigate initial thoughts on the shots I would be taking, allowing me to plan camera angles, lighting and what footage would look good in different locations.

Production Schedule

The devised production schedule was an exceptionally helpful tool in which I used throughout the day. After concluding that the initial concept idea would be changed, I no longer needed to film shots 1, 2, 6 and 7 in the morning, and therefore myself and the actress set out for London by train at 9:45, arriving to commence filming at 11:35. . Keeping to the schedule was reasonably simple and there was little disturbance, however it did begin to rain at around 1pm, so we stopped for lunch and let the rain pass by. After this, we commenced filming in at London's Southbank, and from then on worked in accordance to my original schedule, as well as filming additional scenes which will now be used in the final edit. As our return trip was not arranged until 5:00pm, Olly and I had spare time due to completing all essentials in the schedule, and therefore we to develop new ideas and get them filmed.


Script
The script was another beneficial tool during my film shoot. Throughout my day of filming I ensured the script was close by to ensure I was following all the criteria.