p5(c) applying visuals effects and transitions

p5(c) applying visuals effects and transitions 

Meaning-This displays the effects and how i added them to the video

Purpose-It is important to add the effects to my video so that it creates a professional advert  and follows the theme of the company. 

Time Remapping
in some scenes I needed fill the scene for specific period of time in order for the film to flow an maintain a professional look. The shot below is used as a filler clips at the start of the film, as one of the short sharp cuts but The problem I faced was the film seemed to slow down and clunky as the audio did not match the visual so I increased the speed from 100% to 238%, enhancing the speed by over 100% . This sped up the flow of the change and maintains the speed and matches the audio.

Superimposition 
Superimposition of Clips in order to create an engaging, high quality final production I used tis technique to present the ralph lauren logo during the clip. This process meant sourcing the ralph lauren logo, removing it's background on photoshop, then bringing it into Adobe Premiere Pro to superimpose on screen in front of the rush. the item was imported to the editing software, I simply had to place it on the editing timeline in the correct position, and then rescale to preference in order to make customers watching the advertisement to be aware of the product's brand etc.