P3(a) Learners resolve identified legal or ethical issues for their planned audio-visual media product

P3 Learners resolve identified legal or ethical issues for their planned audio-visual media product,

Meaning in this post i will be discussing the legal and ethical issues of producing advert i will also be displaying my documents used to crete a legal and ethically correct advert.
Purpose - the purpose of this posting is to identify any legal or ethical issues that my advert my incur this will hope fully mean that my advert will be a legal and ethic production

Intellectual property rights

intellectual property is a legal right held by a person to have exclusive rights to something without having to worry about competition for a specific period of time. These rights include copyrights, patents, trademarks, trade secrets. if breached you could be take to court via a lawsuit

Use of ralphlauren  Products

Ralph have a particular section on their website stating their policies and terms of use. If a corporate organisation were to use the images for profitable purposes, the following statements would apply

Filming permission

as we are a small crew using a handheld camera and the filming will not be causing any obstruction then there will be no restrictions to filming in the public areas of london..so this means No licence or aof official permission is needed.it also allows us to to Film the exterior of a building as this does not infringe our rights This means we do not need permission from theowner to film its exterior but you might need permission from the relevant authority or property owner based on where you have physically placed your camera in order to shoot.

Royalties

A royalty is a payment to an owner for the use of property, especially patents, copyrighted works, franchises or natural resources. A royalty payment is made to the legal owner of the property, patent, copyrighted work or franchise by those who wish to make use of it

Background Music
when I heard the song that i ended up using in my final production, I was enchanted with it and new it was perfect for my footage . The track additionally made me alter the script in order to coincide with the audio perfectly

although finding the track was easy i then went on to face difficulty when attempting to identify the producer of the music so that i could get the rights for the music. The track was posted by the chain smokers, who have been blowing up this last year but when trying to find the email or contact information there was no indication or reference to whom owned the audio in order to source permission of use 

identified potential issues of copyright and include letters of permission for any included material which is copyright protected.

My model agreement

I grant to Calum McHale the photographer the unrestricted right to use and publish photographs of me or which i might be included for editorial trade advertising and any other purpose and in any manner or medium and release them from any claims and liability relating to the shoot

Name--------------

Address--------------------------------

City-----------------

Postcode--------------

Phone number-----------------------

Email------------------------------

--

Location release form

I give Calum mchale and all associates the rights to enter and use the premises known as-----------------

And located at ------------------------ for the purpose of producing an advert on the following date

This agreement can be terminated by you or the producer in the event of riots strikes or act of god or any other legitimate conditions which are out of our control. Which renders the the location unuseable if it does get terminated shooting may be rescheduled its and the location has the licenses and  shall have the perpetual right to use all footage of the premises for any purpose and in any media

Agreed To And Accepted

---------------------------------------                      -----------------------------------------------

--------------------------------------                       -----------------------------------------------

(print)                                                            (print)

-------------------------------------                        ------------------------------------------------

(title)                                                           (title)

2.company

Copyright
Copyright is a law giving complete ownership and  rights to the makers of the original pieces of media . This allows them to have completed control on how the pieces of work are used, distributed and shared.

Mean & Purpose
Copyright is a legal right made by the government of a country that gives the creator of orginal work exclusive rights to its use and distribution, usually for a limited time.

Copyright Basics
the owners of copyright have five rights. These are the right to share and replicate the work, the right to display publicly, and the ability to make similar or sequel works (e.g. translations, new editions).

Copyright owners possess five exclusive (not absolute) rights. These include the right to distribute and reproduce the work, the right to publicly display or perform the work, and the right to create derivative works (e.g. translations, new editions). Despite these rights, users have rights too. The extent and nature of users’ rights vary with the circumstances. Sometimes users need to get permission and pay required royalties, sometimes they don’t.

Certificating media products
here i will be discussing and explaining how music videos are certificated.

"Winter works" Certification PG
After doing some research in to the ways in which the British Board of Film Classification certificate video footage, I believe our music video should be given a PG rating, this is because there is no unsettling or offensive footage at any part of the video, however there is just one mildly scary part, which would mean it would not fall into the 'U' category. I have thoroughly looked into U, PG and  and can confirm my video for 'come with me now' will be certificated as PG.

Certificating media products and music videos is a very important  part of the creation and planning process, before the project can be released . This is to assure the viewers know what they are about to witness when watching the video. It is the first defence to stop younger viewers witnessing improper  and unsuitable footage for their age , avoiding exposure of inappropriate footage to young viewers.

Audiences must be made aware of the certification before making a final decision about  watching the film, television show or music video, as it will depict the type of images the video contains.

BBFC give movies age rankings by comparing the video to a set of rules they have allowing them to rate which category a movie will be. The categories ago from a  U, (a universal piece of footage that is suitable for all ages and audiences) to 18 (a video only suitable for adults as it may contain harmful or offensive footage)

In modern years, music videos are the most viewed media products on the web, slowly taking the viewers away from television. in this case it is likely that when shown to the public, 'come with me now' music video will be published on a variety of media player websites such as YouTube, and then expand to social media website such as Facebook and Twitter. As come with me now has bee rated  PG, the music video will be able to be played on television at all times during the day on music channels such as MTV and Kerrang, meaning there will be wide access to people viewing the video, with little restriction.

It is likely that it will be viewed on a number of different  YouTube accounts including universal musics on channel, and the band's. These both have a large number of subscribers and therefore increase the amount of viewers whom are able to access the video.





the information below  about certification and how films are categorised into the various certificate ratings. This research allowed me to accuralty observe how films would be certificated, and helped me choose the appropriate certification for my music video.



Certification - U
What does U mean?


The U  means Universal. A U film is a film suitable for al ages although its not possible to know what will upset a certain child, especially at this lower aged category .


What about works for children younger than four?
We rank films and videos target at children under 8, such as bob the builder or midnight garden, U. and we rate them with a special BBFC ranking saying they are ‘particularly suitable for pre-school children’. media products with this BBFC ranking must not raise any significant issues in terms of discrimination, drugs, imitable behaviour, language, nudity, sex, threat or violence.

Will there be any bad language in a U film?
for a movie with a U ranking there should only be infrequent use of extremely mild language (e.g. ‘damn’ and ‘hell’).

Might U works contain any sexual behaviour?
the actors might be kissing or cuddling on screen and might have references to sexual behaviour. although, there should be no overt focus on any thing sexual, such as language or innuendo.
Sex and sex references are in the eyes of the BBFC the same irrespective of sexuality so there might be mild references in a  U.

Is violence or threat permitted in a U film?
Violence if any it ill be mild. A U might include small fight scenes or scenes where people are in danger. although, these sections will quickly be resolved and the conclusions will be reassuring.
There might be short scary scenes where people are in a dangers situation. although with violence, the sections must be balanced out with reassuring sections, such as comedic sections or music.
villain characters might  use weapons, but these weapons must not be highlighted and the hero characters should not use any sort of weapon outside of situations such as historical settings.

What about behaviour which children might copy?
any dangerous or anti-social characteristics that young children might copy, should be obviously disapproved of.


What kind of films are usually passed at U?
A U movie can use a variety of themes, so long as the use of theme is suitable for a young audience. although not all U's are children’s films.

 U should have positive themes and messages such as loyalty, honesty and friendship. The movie  should have a happy ending and the overall tone should be positive.
U films should not have any discriminatory language or behaviour except if it's clearly disapproved of.

Will there be references to drugs?
In a U there should be no references to drugs except if there is it bust have an obvious clear anti-drugs message which must be seen by a younger audience.
Drugs references which would not be picked up by children may occasionally be passed at U

Certification - PG




What does PG mean?
PG(Parental Guidance) This ranking is given to a film made for general viewing, but some aspects  could be inappropriate for children. A PG must not upset a child  eight or older. Parents should judge if the movie might upset young, or sensitive, children.

Are all PG films made for younger audiences?
a few movies are ranked PG but did not target a young audience market. one example of this situation of a movie mostly enjoyed by adults but ranked PG would be breakfast at tiffany . although, the ranking means all themes in the work are appropriate for this age range and should not upset a child aged eight or above.

What sort of themes are passed at PG?
A PG should not have any theme which is un suitable for someone 8 and above. PG's can explore challenging themes that include  bullying, bereavement or racism.

Will there be bad language in a PG film?
it might include mild bad language in a PG . Although it must not be out of context and the delivery is important. For example, if the language is used to hurt someones feelings or its's repetitively used , the movie must be passed at a higher category.

What about sex?
Sex references are rare but they might include some that are undetailed and infrequent. also, if the a child won't get the  reference, BBFC might allow it PG. The use of humour  also  lessens the impact of sex references and innuendo.

Sex and sex references are seen as the same so there could be mild or undetailed references at PG.
What about violence or threat at PG?
Violence must be mild and must be brief in a PG , for example we could se some blood, but we would not directly see the injury in detail. the BBFC are more lineament to words violence in a historical, comedic or fantasy moveis ,as it provides distancing . It's very common for a PG films to include roller-coaster action ,as the emphasis is obviously on the  journey of the characters instead of the detail on the violence or fighting.

for threat and horror goes, BBFC would accept 'jump' moments and frightening sequences as long as they are not too intense.

What about behaviour children might copy?
In a PG ,  dangerous or antisocial behaviour that children could copy this includes bullying, or playing with fire, will not be allowed, and definitely if it's portrayed as safe or fun. easily accessible weapons E.G knives, should not be highlighted in the PG. Smoking and drinking should not be highlighted and any characters seen smoking should have a clear message saying its bad.

Will there be any drugs in a PG?
There could be references to drugs in a PG work, but there must be no focus on them. also drug references could be allowed if it is an educational message on anti drugs likely to be seen and acknowledged by children eight or over.

ASA-http://www.dentons.com/en/insights/alerts/2017/february/8/top-10-most-complained-about-adverts-2016
The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.

Issues with my movie

Violence-there will be no violence in my advert as this will allow my advert to be more family friendly as ralph lauren has clothing in adult and children.

Offensive language/ behaviour- there will be no bad language in my advert as this will allow my advert to be more family friendly as ralph lauren has clothing in adult and children.