Meaning The initial ideas are the first ideas i have about my products and what I'm going to do to advertise the product it includes the character breakdown and also the rough outline plus the first ideas i have about lighting locations and also equipment plus the synopsis
medium: Youtube
Its important to do this so that i don't just run head first into a project which could cause the project to not actually have any of the foundations needed to create a professional advert
what advertising for high end fashion ralph lauren as my brand Advertising is vital for any brand as dictates the success of the line of fashion it allows the brand to show you their new line and make the public aware of the new products.there a multiple reasons why advertising is important such as increasing sales.The demand for the product keeps on coming with the help of advertising and demand and supply become a never ending process.Customers would be unaware of a vast range of products and businesses if there was no advertising on various types of media such as radio or television.
why Advertising is vital for any brand as dictates the success of the line of fashion it allows the brand to show you their new line and make the public aware of the new products.there a multiple reasons why advertising is important such as increasing sales.The demand for the product keeps on coming with the help of advertising and demand and supply become a never ending process.Customers would be unaware of a vast range of products and businesses if there was no advertising on various types of media such as radio or television.
why For every advert produced the will want to make sure there is running theme within the published media products. I have been researching ralph Lauren advertisements and also a various number of other high end fashion and their promotional content. The plan i have produced will hopefully maintain brand parity to many of ralph lauren's previous advertising campaigns. Ralph lauren usually have natural lighting with outdoor backdrop and usually the actors have stand out outfits . Additionally, in many cases there seems to be colour correction or colour grading in order to create a more atmospheric final production. Finally the characters within the advertisements will always be wearing ralph lauren products head to toe, with products placement being a key factor to include within the shoot.
my video will appear hopefully in between youtube videos as a short advertisement this means that the video that i create will need to be high quality because they are going to be representing this high quality brand
My target audience
I based my target audience on GQ because they are a mens fashion magazine who are the kind of readers who are interested in fashion and up to date trends using the media group research it tells me the exact group of people interested in high end fashion
as you can see they are the high income earners and also aged early 30s and late 20s this is because they will probably have more disposable income
Synopsis/Rationale
I chose this idea because i have an interest in fashion and adverts and I love London as a city. I have a good knowledge of the city and know which spots will make good locations for the shoot. I'm also a fan of the Ralph Lauren brand. I think this will make a good project because after completing the unit which is based around a music video and shooting video I have learnt the technique of using the camera. This might sound simple but we are using top of the line cameras crammed full with technology and tools to allow you to make the best video. If you don't know how to properly use them the complexity can become more of a handicap thank a help. Also from the previous filming unit I have learnt how to edit video properly. This will allow me to make a professional product. Another technique that will allow me to make this advert is the ability to frame shots well and i was taught this skill for my photography unit.
Key Scenes/Outline
Beginning-The opening scene is a smartly dressed man getting ready to go out. He puts on his shirt does his cuff links sprays his ralph after shave on. He puts his coat on as he gets into his car and he drives his car to the train station(change of clothes). We see this journey externally with a mix of high and side on shots. He gets to the station and gets on the train followed by a mix of internal and external shots of the train.
Middle-He gets into London, steps off the train (change of clothes) followed by a few iconic shots of London including the underground, big ben (change of clothes), walking along the water front / Whitehall Embankment. He gets to his office, walks through the doors (change of clothes) effect changes as he walks through the door. He does some paper work or works on a computer.
End-He looks out over the view of London and walks out of the office puts up umbrella, eagle view comes back down (change of clothes) then text comes up ralph Lauren logo and text then winter collection.
Character Breakdown - this is where i will be telling you about my main protagonist and who you will be following in my advert
Name-Finn Quealy
Age-18
Race-caucasian
Gender-male
Occupation-marketing
Visual Elements
Lighting- I want the lighting in my advert to be mainly mono chromatic because its the winter collection and people link the winter with the dark. There will be no artificial lighting and the lighting will all be done with effects.
Camera movement- I want my camera movements to be smooth as this is a fashion advert for an expensive sophisticated product. You want the advert to represent the product and everyone wants to look smooth in their winter collection and hopefully this will contrast with the high speed rustle and bustle of London
Editing- just like my camera movements i want my editing to be smooth and i don't want it to take any focus away from the clothes he's wearing. The most important part of the editing will be smooth and seamless transition between outfits.
Setting- the setting of my advert will be the commuter journey to London and the office. This is because it will suit my colour scheme and hopefully it will work as a juxtaposition to my smooth clothes and editing
Actors- I only need one actor for this advert and I believe the best person for this ad would be Finn this is because he captures Ralph Lauren’s image and can be made to fit the demographic. He also has screen presence which will allow him to connect with the audience and make it more memorable.
Props- Umbrella with Ralph Lauren logo on it
Costumes- A variety of Ralph Lauren outfits needed for the transitions
Audio Elements
Soundtrack- I wont complain by benjamin clementine
Effects-fade out at the end
Music- I wont complain by benjimin clementine
Primary and secondary research
my cast will be Finn Quealy i have stated above why i believe he is a good choice my crew will just be me.
Equipment
Middle-He gets into London, steps off the train (change of clothes) followed by a few iconic shots of London including the underground, big ben (change of clothes), walking along the water front / Whitehall Embankment. He gets to his office, walks through the doors (change of clothes) effect changes as he walks through the door. He does some paper work or works on a computer.
End-He looks out over the view of London and walks out of the office puts up umbrella, eagle view comes back down (change of clothes) then text comes up ralph Lauren logo and text then winter collection.
Character Breakdown - this is where i will be telling you about my main protagonist and who you will be following in my advert
Name-Finn Quealy
Age-18
Race-caucasian
Gender-male
Occupation-marketing
Visual Elements
Lighting- I want the lighting in my advert to be mainly mono chromatic because its the winter collection and people link the winter with the dark. There will be no artificial lighting and the lighting will all be done with effects.
Camera movement- I want my camera movements to be smooth as this is a fashion advert for an expensive sophisticated product. You want the advert to represent the product and everyone wants to look smooth in their winter collection and hopefully this will contrast with the high speed rustle and bustle of London
Editing- just like my camera movements i want my editing to be smooth and i don't want it to take any focus away from the clothes he's wearing. The most important part of the editing will be smooth and seamless transition between outfits.
Setting- the setting of my advert will be the commuter journey to London and the office. This is because it will suit my colour scheme and hopefully it will work as a juxtaposition to my smooth clothes and editing
Actors- I only need one actor for this advert and I believe the best person for this ad would be Finn this is because he captures Ralph Lauren’s image and can be made to fit the demographic. He also has screen presence which will allow him to connect with the audience and make it more memorable.
Props- Umbrella with Ralph Lauren logo on it
Costumes- A variety of Ralph Lauren outfits needed for the transitions
Audio Elements
Soundtrack- I wont complain by benjamin clementine
Effects-fade out at the end
Music- I wont complain by benjimin clementine
Primary and secondary research
my cast will be Finn Quealy i have stated above why i believe he is a good choice my crew will just be me.
Equipment
camera
I will be using a cannon video camera. This is a professional level camera which will allow me to capture high definition video and allow me to create an professional advert.
tripod
I will be using a tripod this will allow me to keep the camera level and reduce the shakiness of my footage allowing me to create a smooth finished product
Locations
Locations
canterbury west
St pancreas
trafalgar square
London Underground
This location would be easy because it is easily accessible and free to use but I will need to cautious of the weather as it could rain which would cause my equipment to not work.Also a restraint would be the other passengers getting in the way of the shot.another restraint would be the cost of getting to the station
The embankment by Whitehall
St Ermins hotel
I will be using a cannon video camera. This is a professional level camera which will allow me to capture high definition video and allow me to create an professional advert.
tripod
I will be using a tripod this will allow me to keep the camera level and reduce the shakiness of my footage allowing me to create a smooth finished product
Locations
Locations
canterbury west
This location would be easy because it is easily accessible and free to use but I will need to cautious of the weather as it could rain which would cause my equipment to not work.Also a restraint would be the other passengers getting in the way of the shot.
St pancreas
This location would be easy because it is easily accessible and free to use but I will need to cautious of the weather as it could rain which would cause my equipment to not work.Also a restraint would be the other passengers getting in the way of the shot.another restraint would be the cost of getting to the station
trafalgar square
This location would be easy because it is easily accessible and free to use but I will need to cautious of the weather as it could rain which would cause my equipment to not work.Also a restraint would be the other tourists getting in the way of the shot.another restraint would be the cost of getting to the square
London Underground
This location would be easy because it is easily accessible and free to use but I will need to cautious of the weather as it could rain which would cause my equipment to not work.Also a restraint would be the other passengers getting in the way of the shot.another restraint would be the cost of getting to the station
The embankment by Whitehall
This location would be easy because it is easily accessible and free to use but I will need to cautious of the weather as it could rain which would cause my equipment to not work.Also a restraint would be the other tourists getting in the way of the shot.another restraint would be the cost of getting to the waterfront
St Ermins hotel
This location would be easy because it is easily accessible and free to use but I will need to cautious of the weather as it could rain which would cause my equipment to not work.Also a restraint would be the other tourists getting in the way of the shot.another restraint would be the cost of getting to the hotel
Constraints and contingency
Weather
It might rain this would cause me to not be able to film so i would have to reschedule my contingency plan is having multiple free days just incase i can't get all my film in one take
People
People could become a constraint because I'm filming in London which is a busy city this could mean that someone might walk in front of the shot which would means I couldn't use it. contingency would be i am going to take my computer with me which will allow me to see if the shot works and i will give my self enough time to re shoot if my footage is poor
Legal and ethical consideration
Music
I have sent an email to the artist of my music concerning the usage of the music this will allow me to avoid any copy right infringement.
the hotel
i have talked to the manger and he said ti would fine for me to film inside his hotel
Weather
It might rain this would cause me to not be able to film so i would have to reschedule my contingency plan is having multiple free days just incase i can't get all my film in one take
People
People could become a constraint because I'm filming in London which is a busy city this could mean that someone might walk in front of the shot which would means I couldn't use it. contingency would be i am going to take my computer with me which will allow me to see if the shot works and i will give my self enough time to re shoot if my footage is poor
Legal and ethical consideration
Music
I have sent an email to the artist of my music concerning the usage of the music this will allow me to avoid any copy right infringement.
the hotel
i have talked to the manger and he said ti would fine for me to film inside his hotel
Time scale
Filming : Tuesday 6th October - Full Day
Editing : Friday 9th October - Onwards
Filming : Tuesday 6th October - Full Day
Editing : Friday 9th October - Onwards
Canon 7Dwe have take a extremely professional photograph to do this we will need a professional standard camera which the 7D more then accomplishes and because this si the canamarera we have been using for the previous not only will it allow continuity we will all understand how to use it .
Rode Micthesis will allow me to capture a better sound quality for my movie this can be clipped on top of my camera easily and won't have an effect on my overall image because it docent way much so not effect the camera movability.
Tripod
the tripod is the most important equipment apart of course for the camera for my photo shoot because i will be doing a lot of shutter speed photos which means that i will have to keep the camera and avoid any blurry to the photography
50mm Lens
the 50 mm fixed lens is closet to the human eye also in a studio we cannot use a wide angle lens because we have only a small space to use so we would get the lighting equipment in the shot
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