Meaning:The script is the dialogue plus stage directions that my advert will include
the purpose-Its important to do this so that i can plan what the meaning of the advert will be what the beginning and end will be other wise the story won't actually have any meaning
SCRIPT-this will be the script that I will be working towards
Beginning
INT - London House
a medium shot of fin acing away from the camera putting on a shirt
Direction: pull shirt on slowly
Insert - ralph lauren LOGO on as song picks up
EXT - THE House
Establishing wide angled shot of the protagonist’s house, as he CLOSES the door and walks towards car and drives off cuts to a medium shot of him driving out of the drive.
As the protagonist continues to drive, a mash of action shots low angles,medium shots will be put together on screen.
EXT - Car at Canterbury west
Match on action and continuity editing allows for discreet location change within scenes- but the clothing changes - he walks to the train station steps on a train then high angle shots of the train.then as the train pulls in theres a slow mo shot with slow shutter speed then a protagonist steps off the train with a new outfit
EXT - QUICK CUT TO the Underground
Short clip of the individual running down stairs to the underground medium close up running onto the train then showing a reaction shot of the actor when gets on the train. As the music changes a longer clip is shown - wide shot of the London bridge and then a long pan of the gherkin and then a slow shutter speed shot of a bus.TIME-LAPSE SHOT OF CITY STREETS - This indicates time passing and continues fast pace due to the busy streets of London.
EXT - walks into the office-change of outfit
action shots will show the actor walk through the door. as he walks through the clothes slowly changes as he walks through as he walks through he walks over the camera.
medium shot of him looking over the city with the ralph slogan.
EXT - southbank
Actor leaves the office and cuts to a pan of him walking down Southbank he then looks over the river then cuts to an action shot to see his expression-change of clothes. he then sits on the bench with a coffee.he then throws the coffee cup in the bin which then hits the camera
Enter - tube
The actor will walk down the tube stairs then on to the train using an over the shoulder shot then when he steps on the train he leaves the camera stays.
The actor will walk down the tube stairs then on to the train using an over the shoulder shot then when he steps on the train he leaves the camera stays.
EXT train
walks off the train into the Canterbury station using a low angle shot to show all the clothing and branding
Enter Car
walks from the canterbury station to the car then drives off and drives over the camera
Audio - Fades out
As the song fades out. The protagonist will drive into the drive driving over the camera then as the song finishes he close the door.Insert - ralph lauren “and winter works”
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